This is Not A Test
But it should be... a small, incremental, measurable, quantifiable test. As should most endeavors start out.
You’ll most likely take a foreign sports car for a test drive before signing on the dotted line, why not test drive everything else and spare yourself some heartache along the way?
Testing a new software? Begin with a trial period to see if you get adoption.
Testing a new partnership? Start with a trial period to see if it’s going to work out long-term.
Testing a new marketing channel? Set a minimum spend amount and scale with performance.
So go ahead and experiment, test and be brave enough to prove yourself right (or wrong), then use data as your guide to inform you when to go “all in”.
Tim Martinez
“The Inside Man”
P.S. You were added to this list because we have worked together in the past or you were on my former email list. Feel free to unsubscribe if this isn’t for you. No hard feelings.
P.S.S. Have thoughts? Leave a comment.